How Can YOUR BUSINESS Earn More
No ifs, ands or buts. IF implies lack of Faith. AND implies lack of Focus.
BUT negates the premise standing in front of it. Carpe Diem.
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As is my custom, I was sitting with my morning beverage today going through my morning pre-game ritual, as outlined in the post Exercise – Envision – Read – Meditate – Pray – Empower .
(Yes, I do consider every day to be a present in the game of life)
I was thinking about what messages I have received that would benefit you, the reader of this Blog Post.
My mind turned to Robert Kiyosaki and his definition of a business as being “something you can walk away from for six months or more and still make a profit” . This is such a great benchmark. So many entrepreneurs today seem to confuse self-employment with business ownership.
So, as business owners, are we not challenged to increase our profits. How do we earn more?
Fortunately my mind was re-directed to the times I was hanging out weekly Masterminding with Joe Schroeder, Diane Hochman and so many other GIANTS. People living the lifestyle of freedom that most would-be entrepreneurs aspire to achieve.
I got to thinking of Joe’s sharing of concepts on how WE ALL can make our businesses EARN MORE.
Co-incidence, I don’t think so 🙂
So for today’s post let’s go over four of these key wealth concepts that, as you let them sink in, as you implement them in your business, can serve to put you into the wealth mode you seek and deserve. Your mind will then go to work generating ideas that will keep you up at night – with excitement.
Concept #1: Change your transaction value
It is simple. The formula to make more money breaks down to
1. Increase the number of clients you have
2. Boost the average sale (its size) of each client
3. Increase the number of times people reorder.
So ask yourself:
Who sets the pricing in your business? YOU DO!
Who decides on the packaging in your business? YOU DO!
Who decides on what to EXPECT? YOU DO!
By telling yourself that your customer can’t afford more you are moving down a path of scarcity. What you ask for you always get to keep. SO if you ask for larger money and sell a bigger ticket item you make bigger dollars. And here’s the great part, it’s usually for the same amount or less effort.
Concept #2: Become set up to receive BIG money.
In the 1912 classic “The Master Key” Charles Hannel wrote “one cannot be, have or acquire in possessions that which he was not first aware of being“.
🙂 What that translates into is – change your self-image to change the value you represent and this will change how much people pay you.
Beware of the classic low-minded thought process that
🙁 everything is too expensive 🙁
🙁 I won’t buy-in beyond the minimal amount 🙁
You must BE and THINK like a full-time entrepreneur – even when the hours you are investing are limited.
Always think in terms of optimization – “How can I get more done?” As opposed to “How Can I do more?”
Concept #3: Earn on everyone. 🙂
Remember, Gold Diggers will always buy picks and shovels.
In the gold rush, some hit big seams, most didn’t. But the people who sold the picks and shovels didn’t care who was on which end of the spectrum.
It’s simple. Who do you want to be – the Landlord or the Deli-man. The landlord owns lots of store fronts and walks around collecting monthly rent from his people. Regardless of whether they sold anything or not.
Do you think – how many $4.95 sandwiches do I need to hustle to make the rent?
🙂 Or do you think – hey, I’ll earn on the store whether it sells any sandwiches or not. 🙂
Here’s a suggestion. Become a servant to an industry. Create a movement.
Concept #4: Pay yourself daily and/or weekly. 🙂
Are you in control of your income?
Or are you waiting for someone else to create sales pieces for you?
Are you waiting for other people to recruit others?
Are you in a deadly waiting game?
Be honest with yourself.
Why is this?
Probably because you are working with too few a number. You cannot “love” people into action.
You can control your process.
You control your income when you control your exposure.
The GIANTS are who they are because they REFUSED to wait for OTHER people.
Concept #5: Always sell something that creates multiple sales for you, automatically. 🙂
The concept here is that Sale #1 must breed Sale #2 and Sale#3.
Again, look at the Big Dogs!
How was Elvis worth more after he died than he was when he was alive?
Or when you go to a concert, say by Pink Floyd, Springsteen or Kid Rock, Did you only buy the ticket, or did you buy the T-shirt – which you wear proudly and give free advertising to the artist you love?
Did you sign up for the fan-based website, to get advanced notice on future concerts, future events?
The rich get richer because they earn on extended merchandise that reflects what the original thing you bought was.
Look for ways to earn multiple times, in multiple ways, on multiple products, from the same people.
Concept #6: Time Extension = Equity. 🙂
“The longer a person holds or consumes a portion of whatever you sell, the more likely they are to add their own imagination to ownership and the more likely they are to come back and buy to extend the relationship”
Why do book stores let you sit and read the book for free?
Why were all hit records first ‘free’ on the radio?
Why did record companies come up with ‘Greatest Hits’ compilations that always added just one more previously unreleased track to ‘complete your collection’?
Why are you being offered to ‘inspect’ other samples monthly – no purchase necessary?
So there you have it. I encourage you to take these concepts and invest in yourself, Because…
YOU ARE SO WORTH IT
🙂 HAVE FUN WITH THIS VIDEO PLAYLIST 🙂
Then THINK about The Beatles, Abba, Petula Clark.
Weren’t they masters of the principles shared in this post?
Again, don’t just take it from me.
You can tell Infinite Intelligence – Robert Kiyosaki, Joe Schroeder, Diane Hochman, The Beatles, Petula Clark, Sarah McLaughlin and Abba sent you! 🙂
For myself, I hope that today’s post allows us to change our mindset and take the actions necessary for each of our BUSINESSES to EARN MORE!
Oh, and by the way,
If you got value from todays content please ‘like’ it and $hare it with three people who could most benefit from its message
See you on my next blog
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